A new partnership between the Australian government and First Nations tourism representatives will benefit Aboriginal-owned businesses and visitors alike.
Cultural experiences are often a top priority for visitors travelling to and around Australia. And with over 250 Indigenous Nations within the country, there’s an incredible diversity and richness of Aboriginal culture to learn about and experience first-hand. Now, a new First Nations tourism partnership is set to champion Aboriginal tour operators and open doors for visitors to connect with Indigenous culture.
What is the First Nations Visitor Economy Partnership?
The First Nations Visitor Economy Partnership is a collaboration between the Australian government and First Nations tourism representatives from every state. The partnership sees the establishment of an independent First Nations tourism body to provide leadership and guidance on Aboriginal tourism offerings.
When leading tours, Victor Cooper draws on his 25-plus-year tenure as one of Kakadu’s original park rangers. (Image: Tourism NT/Ayal Aboriginal Tours)
“The partnership is about working collaboratively to provide a unique, potentially life-changing experience for travellers that they’ll remember forever," says Paul Ah Chee, a Yankunytatjara, Wankangurru and Arrernte man and director of NT Major Events. The partnership will focus on developing and promoting First Nations tourism products across Australia. “It will build on entities that already exist, providing more opportunities and support for First Nations tourism operators," says Paul.
Indigenous tourism is a strong part of the tourism economy, and demand for it is only growing. In fact, the Indigenous tourism sector is projected to contribute $67BN USD to the global economy by 2034, according to The World Travel & Tourism Council. The goal of the partnership is to distribute this demand across Australia, enriching communities and offering visitors a more diverse range of cultural experiences.
Guide Rosanna Angus of Oolin Sunday Island Cultural Tours won Top Tour Guide in the Qantas Australian Tourism Awards 2023. (Image: Tourism Western Australia)
“[The tourism offerings] can be broadened out, says Paul. “In the NT, we’ve got a really functional Aboriginal tourism committee. Other states and territories are in a bit more of an infancy stage [in terms of the structures to support First Nations operators]. So the partnership can really provide broader and higher level advocacy for Aboriginal tourism on a national scale".
Some examples of Aboriginal tours to have on your radar include: an art walk on Minjerribah/North Stradbroke Island with Quandamooka artist Delvene Cockatoo-Collins; a tour of Garbalgu billabong in the NT with former Kakadu park ranger Victor Cooper of Ayal Aboriginal Tours; and a tour of WA’s Oolin Sunday Island with Rosanna Angus, winner of the Top Tour Guide in the Qantas Australian Tourism Awards 2023.
Artist Delvene Cockatoo-Collins showcases artwork at her shop. (Image: Tourism and Events Queensland)
“We want visitors to not just stay in the capital cities, but spread out around Australia. That’s why we need to develop a lot more Aboriginal and First Nations products in remote and regional Australia," Paul says. “We have the ingredients for a fantastic tourism experience, that only we can deliver as First Nations people".
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Elizabeth Whitehead is a writer obsessed with all things culture; doesn't matter if it's pop culture or cultures of the world. She graduated with a degree in History from the University of Sydney (after dropping out from Maths). Her bylines span AFAR, Lonely Planet, ELLE, Harper's BAZAAR and Refinery 29. Her work for Australian Traveller was shortlisted for single article of the year at the Mumbrella Publishing Awards 2024. She is very lucky in thrifting, very unlucky in UNO.
WA might be enormous, but the right insider knowledge brings its mysteries a whole lot closer.
“Western Australia is a land of record-breakers,” says Carolyn Tipper, a Travel Director working on AAT Kings Western Australia tours. “It has the second-longest fault line, the second-largest meteorite crater, the second-fastest flowing river—it just keeps surprising you. And every area has its charm.”
From tropics to deserts, Australia’s largest state is a land of extremes. You can’t see all of Western Australia in a lifetime, but with the right guide, you can discover its hidden pockets of magic.
Carolyn wishes to reach her guests’ hearts. “I want them to enjoy and be in awe,” she says. “I want them to have the holiday of a lifetime.”
1. Mimbi Caves
You wouldn’t expect a Great Barrier Reef in the outback – but that’s what you’ll find at Mimbi Caves. Once part of a 350-million-year-old reef, these caves hold marine fossils, ancient Indigenous rock art, and Dreamtime stories shared by a Gooniyandi guide.
“That’s when the real connection happens,” says Carolyn, who has taken guests through on the AAT Kings Wonders of the West Coast and Kimberley tour. “When guests connect, not just with the land, but with the people who have called it home for tens of thousands of years.”
Walk through ancient limestone passages. (Image: Tourism Western Australia)
2. Kalbarri National Park
Nothing prepares you for the Kalbarri Skywalk: a 25-metre platform jutting over Murchison Gorge, 100 metres above the red cliffs and river below. From July to October, join the AAT Kings Untamed Pilbara and West Coast tour to see over 1000 wildflower species paint the park, and listen as an Indigenous guide shares their uses, bush foods and medicine plants.
“I want our guests to have an emotional experience,” says Carolyn. “It’s not just about seeing the land, it’s about stepping into the stories.”
Stand on the Kalbarri Skywalk in Western Australia. (Image: Tourism Western Australia)
3. Hamelin Bay Wines
Margaret River isn’t just a top wine region – it’s a winner in every category. Where the Indian and Southern Oceans collide, granite cliffs rise, limestone caves sprawl and Karri forests tower. It almost distracts from the world-class Cabernet Sauvignon and Chardonnay.
Almost.
Out of over 100 cellar doors, AAT Kings pick Hamelin Bay Wines as a favourite. Hosted tastings of small-batch wines on the Western Wonderland tourend with a group meal. The menu shifting with the seasons.
“Get off the beaten track to one of WA’s most relaxed venues for some amazing red and white signature wines,” explains Carolyn, “accompanied with upmarket pub food.”
Spectacular views.
Sip world-class wines at Hamelin Bay in Western Australia. (Image: Getty)
4. Wildflower Guided Walk, Kings Park
Western Australia is home to 12,000 native plant species – 3000 bloom in Kings Park’s Botanic Garden. Stroll past Kangaroo Paw, Banksia and blooms from the Goldfields, Stirling Ranges and Kimberley. “The diversity of Western Australia is immense,” says Carolyn, who leads guests through on the South Western Escape tour.
Wander among thousands of native plant species. (Image: Tourism Western Australia)
5. Hoochery Distillery
Did you know that between Kununurra and Emma Gorge lies the state’s oldest continuously operating distillery? Well, the oldest legal one. Set on a family farm, Hoochery Distillery was hand-built using materials found on the property, conjuring up award-winning rum from local sugarcane, wet season rainwater and yeast.
Today, visitors cansample a hearty nip of rum, along with whiskies and gins – all crafted using traditional, labour-intensive methods. It’s the ideal way to soak up the ‘spirit’ of the Kimberley on the AAT Kings’ Untamed Kimberley tour.
Sample award-winning rum. (Image: Tourism Western Australia)
6. Geraldton
The wildflowers of the Midwest will make your heart blossom. In Geraldton, the Helen Ansell Art Gallery brings the region’s botanicals to life in vivid colour and intricate detail. In nearby Mullewa, wander bushland trails lined with everlastings and native blooms. Further afield, Coalseam Conservation Park bursts into carpets of pink, white, and yellow each spring. Do it all on the Wildflower Wanderer tourwith AAT Kings.
Chase vibrant wildflower trails. (Image: Tourism Western Australia)
7. El Questro
Wake up after a night under the stars at Emma Gorge Resort, ready to explore the mighty beauty of the El Questro Wilderness Park. With deep gorges, thermal springs, and cascading waterfalls, time slows here.
Join the AAT Kings’ Wonders of the West Coast and Kimberley tour to drift through Chamberlain Gorge, where sheer sandstone walls glow burnt orange in the sun, archer fish flick at the surface, and rock wallabies peer down from ledges above. Then, step into Zebedee Springs, a secret oasis of warm, crystal-clear pools among prehistoric Livistona palms – a moment of pure, wild stillness.
Wake to adventure at Emma Gorge Resort. (Image: Tourism Western Australia)
8. Lake Argyle
Once vast cattle country, Lake Argyle now sprawls like an inland sea – Western Australia’s largest freshwater lake, created by the damming of the Ord River. Scattered with over 70 islands, its glassy waters teem with life, like freshwater crocodiles, barramundi, bony bream, sleepy cod and over 240 bird species. That’s nearly a third of Australia’s avian population.
Glide across the lake’s surface on a cruise as part of AAT Kings’ Untamed Kimberley tour, where the silence is only broken by the splash of fish and the call of birds. For Carolyn, this place is a perfect example of how WA’s landscapes surprise visitors. “Lake Argyle is a big puddle of water that became a game-changer,” she says. “Seeing it from a boat, coach, and plane is mind-blowing. It puts time, isolation and the sheer scale into perspective.”
Glide past islands on Western Australia’s largest freshwater lake. (Image: Western Australia)
