The travel trends steering Aussies towards these regional destinations

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From ‘Season Swapping’ to ‘Detour Destinations’, there are many good reasons to steer towards new places.

I remember the first time we took a hard left onto an exit ramp leading off the Pacific Highway in favour of the Grand Pacific Drive towards the NSW South Coast. From this vantage point, whole new villages swing into view. Villages we’d bypassed on the highway for a decade while bound for Batemans Bay from Sydney. This scenic route twists along the Sea Cliff Bridge, past pretty seaside villages such as Gerroa and Gerringong, all the way to North Durras and Kioloa some 165 kilometres to the south.

the scenic Sea Cliff Bridge from above
Marvel at the scenic Sea Cliff Bridge. (Image: Destination NSW)

‘Detour Destinations’ are one of several top travel trends forecasted for 2025 in the Unpack ’25 report by Expedia, Wotif and Stayz. And while the data-driven predictions based on flight searches had an international focus – think Reims over Paris, Cozumel over Cancun – Australians are also opting to explore under-the-radar local regions. Like Mackay over Melbourne. Or Bellingen over Byron Bay. Or, with its natural beauty manifesting in river towns and coastal treasures, the Clarence Valley as an alternative neck of the woods in NSW’s Northern Rivers.

Embracing a different route leads to new experiences

Now, instead of rolling past the pretty hippie-chic town of Thirroul, we stop and browse for antiques. And in addition to a stay at Paperbark Camp, located in a tranquil bush setting near Jervis Bay, we head to Shoalhaven Heads to dine at hatted restaurant Bangalay Dining. Or Nowra for a Djiriba Waagura Cultural Tour.

While our map might be more of a messy squiggle than the route devised by our car’s navigation system, there’s a certain amount of joy that comes from zigging when everyone else is zagging. It’s like playing our own version of Pacman, eating up new experiences across the countryside.

a woman heading towards the shore, Pretty Beach, Shoalhaven
Stunning walks are set against dramatic coastal views at Pretty Beach. (Image: Shoalhaven City Council/Josh Burkinshaw)

The 100 Beach Challenge, for example, is an initiative by the Shoalhaven City Council designed to encourage visitors to look beyond the area’s Insta-famous white-sand beaches.

Tourism manager Kristy Mayhew says savvy travellers are clueing on to the fact that the region is dotted with lesser-known treasures.

an aerial view of Jervis Bay
Jervis Bay is home to emerald-green forest and aquamarine waters. (Image: Destination NSW)

“The Shoalhaven is unique. Jervis Bay was No. 1 on Airbnb for Australian searches and No. 5 globally. But what people don’t realise is there’s more to the Shoalhaven that is just as beautiful. Sussex Inlet is just one example. It’s like Huskisson 20 years ago," Mayhew explains.

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The benefits of ‘Season Swapping’ are stacking up

‘Season Swapping’ is another travel trend worth unpacking as Aussies consider travelling domestically during the off-season to save money and avoid the crowds. “Autumn in the Shoalhaven region is a beautiful time as the water is warm and there are a lot of wonderful wellness retreats," notes Mayhew.

“We don’t want to hero just one destination. We want people to travel consciously, stay longer, slow down, chill out and live like a local just a few hours from Sydney."

Instead of travelling to Darwin or Tropical North Queensland in the peak period (winter), why not experience the drama of a wet season, when the rainforest comes to life? And instead of fishtailing down the slopes of the Snowy Mountains on skis, head there in summer for the walks and wildflowers.

Savvy travellers are also heading away from the coast and into our hinterlands – from Queensland’s Atherton Tablelands to the Coffs Coast’s Orara Valley, where villages such as Glenreagh, Ulong, Coramba and Nana Glen turn on the country charm.

Regional glow-ups worthy of attention

a woman walking past the public wall art in Goulburn
Australia’s first inland city is a mix of contemporary art and heritage charm. (Image: Goulburn)

With the trend for regional glow-ups or ‘townsizing’ showing no signs of slowing down, there’s no better time to find an excuse for a little ellipsis, a moment to pause. Instead of hammering down the Hume Highway to Canberra, add hidden gem Goulburn to your itinerary.

You’ll find surprises at every corner in Australia’s first inland city, with everything from museums to homesteads and heritage architecture. A good way to explore the country town is to hike around the Goulburn Wetlands or Bungonia National Park before visiting the Goulburn Regional Gallery or stopping for a pub lunch.

The Central Coast also falls into a similar category as rejuvenated venues such as the Woy Woy Hotel, Beachcomber Hotel & Resort in Toukley and Crowne Plaza Terrigal Pacific lure visitors who revel in their waterside locations.

beach views as seen from large windows at Crowne Plaza Terrigal Pacific
Crowne Plaza Terrigal Pacific is the perfect seaside escape. (Image: Supplied)

Ditto with Cronulla in Sydney’s Sutherland Shire. Although the beachside suburb features many of the same qualities that make Manly and Bondi so appealing, it tends to fly under the radar. While Cronulla might be best known for its surfing and beaches, a little-known fact is it’s home to the Curranulla, the oldest commuter ferry in the country. Australia’s oldest national park, Royal National Park, was also created in the south of Sydney in 1879.

the South Cronulla Beach on a clear day
The beachside suburb is abuzz with activity. (Image: Monde Photo)

Visitors to Western Australia are also encouraged to travel further afield to the Great Southern region on the shoulder of orca season in April. Or to pinball through the Wheatbelt along the PUBLIC Silo Trail. While most visitors bookmark Margaret River wineries, the Great Southern is the largest wine-growing region in mainland Australia, and seen as a great alternative region for avoiding the crowds.

exploring the scenic vineyards of Oranje Tractor Wines
Orange Tractor Wines is an 8-acre picturesque vineyard. (Image: Tourism Western Australia)

While many of these places might be considered Australia’s B-sides, they’re every bit as beguiling. Even if you’re not nearby, go and check out these rising stars and regions, which can be added to an itinerary or marked on the map as the main destination.

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Carla Grossetti
Carla Grossetti avoided accruing a HECS debt by accepting a cadetship with News Corp. at the age of 18. After completing her cadetship at The Cairns Post Carla moved south to accept a position at The Canberra Times before heading off on a jaunt around Canada, the US, Mexico and Central America. During her career as a journalist, Carla has successfully combined her two loves – of writing and travel – and has more than two decades experience switch-footing between digital and print media. Carla’s CV also includes stints at delicious., The Sydney Morning Herald, and The Australian, where she specialises in food and travel. Carla also based herself in the UK where she worked at Conde Nast Traveller, and The Sunday Times’ Travel section before accepting a fulltime role as part of the pioneering digital team at The Guardian UK. Carla and has been freelancing for Australian Traveller for more than a decade, where she works as both a writer and a sub editor.
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6 reasons the best way to experience the Kimberley is by cruise

    Kate Bettes Kate Bettes
    This remote corner of Australia is one of the world’s last frontiers. This is how to see it properly.

    Vast, rugged and deeply spiritual, the Kimberley coast in Australia’s North West feels a world away from everyday Australia – and there are countless ways to explore it. But if you want to reach ancient rock art, hidden gorges and lonely waterfalls, it has to be by boat. Whether you’re aboard a nimble expedition vessel or a luxury yacht with all the trimmings, exploring by the water brings exclusive experiences, shows unique views and makes travel easier than any other mode. And that’s just the beginning of Australia’s North West cruises.

    The True North Adventure Cruise in between sandstone cliffs.
    Adventure starts where the road ends.

    1. Discover Broome, and beyond

    Explore your launchpad before you set sail: Broome. Here camels and their riders stride along the 22 kilometres of powdery Cable Beach at sunset. That’s just the start.

    At Gantheaume Point, red pindan cliffs plunge into the turquoise sea, whose low tide uncovers fossilised dinosaur footprints. Broome’s pearling history runs deep. Japanese, Chinese, Malay and Aboriginal divers once worked these waters, and their legacy lives on in boutiques where South Sea pearls still shine.

    If the moon’s right, you may catch the Staircase to the Moon over Roebuck Bay. Or simply kick back with a cold beverage and a film under the stars at Sun Pictures, screening since 1916.

    Ride a camel along Cable Beach as the sun sinks into the Indian Ocean, casting golden light across the sand and sea.
    Ride a camel along Cable Beach. (Image: Nick Dunn)

    2. Unmatched access to The Kimberley

    Once you’re onboard, expect a backstage pass to some of the most isolated places on Earth. No roads. No ports. No phone reception.

    At Horizontal Falls/ Garaanngaddim, 10-metre tides surge through twin gorges like a natural waterpark ride that’ll make your palms sweat. Then there’s Montgomery Reef/ Yowjab: a giant living platform of coral and seagrass, where the sea pulls back to reveal waterfalls, sea turtles and ospreys.

    Up north, King George Falls/ Oomari rage 80 metres down red cliffs. Zodiac boats often nudge in closer so you can feel the spray on your sun-warmed cheeks. You might even fly in to reach Mitchell Falls/ Punamii-unpuu, a four-tiered cascade where you can swim in freshwater pools above the drop.

    Come spring, some itineraries veer west to Rowley Shoals: an atoll chain of white sand and reef walls. Then it’s up the winding Prince Regent River to King Cascade/ Maamboolbadda, tumbling over rock terraces, and into a Zodiac to view the Gwion Gwion rock art, whose slender, ochre-painted figures are older than the pyramids.

    A cruise drifts beneath King George Falls, where sheer sandstone cliffs frame the thunderous plunge into turquoise waters.
    Get closer to the Kimberley than ever before.

    3. Taste the Kimberley with onboard hospitality

    You might spend your days clambering over slippery rocks or charging past waterfalls. But when you’re back on the water, it’s a different story. Meals are chef-prepared and regionally inspired: grilled barramundi, pearl meat sashimi, mango tarts, and bush tomato chutney. One night it’s barefoot beach barbecues with your shipmates; the next, alfresco dining on the ship.

    Small expedition ships each have their own personality, but many carry just 12 to 36 guests, making being out on the water a whole other experience. You might sink into a spa on the foredeck or sip coffee in a lounge while watching crocodiles cruise by. It’s choose-your-own-relaxation, Kimberley style.

    4. Expert-led excursions through the Kimberley

    These voyages are led by people who know the Kimberley like the back of their sunburnt hand. Attenborough-esque naturalists might gently tap your shoulder to point out rare birds or tell the story beneath a slab of rock. Historians can explain exactly how that rusted World War II relic came to rest here.

    If your ship has a helipad, you might chopper straight to a waterfall-fed swimming hole. If not, you’ll still be hopping ashore for that wet landing at a secret creek.

    Then come the evenings: songlines shared by Traditional Owners under the stars, or astronomy sessions that link what’s overhead with what’s underfoot and what’s within.

    A small group glides through Kimberley’s rugged coastline by boat, passing ancient cliffs.
    Explore with naturalists and historians by your side.

    5. Relax in luxurious lodgings

    Just because you’re off-grid doesn’t mean you have to rough it. These Kimberley vessels are small in size, but mighty in luxury. True North’s ships come with their own helicopters and a no-sea-days policy, so you’re always in the thick of it. Try the luxurious offerings from Ocean Dream Charters for exploration in style. Kimberley Quest offers a fast boat for easy, off-ship adventures. On the larger end of the scale, Coral Expeditions has open-deck bars and curated wine cellars. And then there’s Ponant’s luxury yachts – sleek and incredibly stylish French sailing yachts.

    A helicopter soars above the sea, with a sleek cruise ship gliding in the distance.
    See the Kimberley from sky to shore.

    6. The adventure continues with pre- and post-cruise experiences

    You’ve already come this far – so, why not go further? Broome makes it easy to ease in before you board, or wind down when your voyage ends, and there is no reason to stop there.

    Head an hour and a half south to Eco Beach to stay off-grid and off the clock. Join a Yawuru guide for a mangrove walk or ocean forage. Dive even deeper into Broome’s pearling past at Willie Creek or Cygnet Bay, where divers and craftspeople still pull the seawater-slicked gems from the deep.

    If you’re still craving adventure, it’s time to go further. Soar over the Buccaneer Archipelago, or detour inland with a 4WD trip along the Gibb River Road. Book a scenic flight over the Bungle Bungles. Or – because you never know when you’ll be back – do all three.

    aerial of people walking on eco beach in the kimberley western australia
    Stay off grid at Eco Beach. (Image: Tourism WA)

    Find out more about your trip to Australia’s North West at australiasnorthwest.com.